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Your website data,
explained in English.

Connect Google Analytics. Get a plain-language briefing on what's happening, what's changing, and what to do next. No dashboards. No jargon. Just answers.

web-analytics.ai/briefing

What happened on my site this week?

Your site had 2,847 visitors this week — that's ↑ 23% from last week. Most of the growth came from organic search, specifically your blog post on "small business tax tips" which brought in 640 new visitors alone.

One concern: your /pricing page bounce rate jumped to ↑ 71%. Visitors are landing there but leaving without clicking anything. Consider simplifying the page or adding a comparison table.

Recommended action: Your contact form conversion rate is 4.2%. Adding a phone number or chat widget could help — similar sites see 15–20% lifts from this.

Features

Analytics intelligence, without the analyst.

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Weekly Briefings

Get a concise, plain-language summary of what happened on your site — delivered to your inbox every Monday morning.

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Ask Anything

Type a question in plain English: "Why did traffic drop Tuesday?" or "Which blog posts drive the most signups?"

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Anomaly Alerts

Get notified when something unusual happens — a traffic spike, a broken page, a sudden drop in conversions.

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Action Recommendations

Not just what happened — what to do about it. Concrete suggestions based on your data patterns and goals.

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One-Click Connect

Connect your Google Analytics, Plausible, or Shopify account in 60 seconds. No code, no tracking scripts, no setup.

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Privacy-First

Your data stays yours. We read your analytics to generate insights — we never store raw visitor data or sell anything.

How it works

From connected to informed in three steps.

Connect

Link your Google Analytics or other analytics tool with one click. OAuth — no passwords shared.

AI Analyzes

Our AI reads your data, finds patterns, spots anomalies, and benchmarks against industry norms.

You Act

Get clear briefings, ask follow-up questions, and make decisions backed by data — not guesswork.

Example insights

The kind of things we surface for you.

Traffic Insight

Your Instagram bio link drove 312 visits this week — 4x more than your Facebook page. Consider doubling down on Instagram content.

↑ 312 visits from IG

Conversion Alert

Your checkout page has a 68% abandonment rate on mobile. Desktop is only 31%. The mobile layout may need attention.

↑ 68% mobile abandon

Content Opportunity

Visitors who read your FAQ page are 3.2x more likely to submit a contact form. Consider making it more prominent in your navigation.

3.2x conversion lift

Anomaly Detected

Direct traffic spiked 180% on Thursday. This usually means a newsletter mention or media appearance. Worth investigating the source.

⚠ Unusual spike

Your website data,explained in English.